Audi’s A4 variants now available with Tech Pack option – prices from RM244k onwards


Audi Malaysia have just introduced the Tech Pack option for their line-up of A4s. All Audi A4 Tech Pack variants come with various high tech features, which showcases Audi’s progressive mindset. This includes Audi’s virtual cockpit, a digital 12.3″ full colour, high resolution instrument cluster that is focused entirely around the driver, and works in tandem with the Audi MMI (Multi Media Interface) with Navigation Plus. Already available in the Audi TT coupé as well as the Audi Q7 SUV, this intuitive system now sees the addition of Audi smartphone interface and Audi connect to allow owners to have access to their smartphone applications including Spotify through the Audi MMI interface.

Of particular note on the Tech pack variants for the cars with 2-litre TFSI engines is the inclusion of the Matrix LED intelligent lighting system, which is otherwise currently only available on the Audi A8 L executive sedan in Malaysia. More than just a sophisticated light cluster, Audi’s Matrix LED systems work by combining a camera system with multiple LED light sources and precise optics for better light distribution and management, switching to the various lighting modes including the high beams when necessary and regulating the light distribution patterns to avoid blinding other road users as well.

Last but certainly not least, the B&O 3D Sound System available on the Audi A4 2.0 TFSI quattro Tech pack represents the epitome of high fidelity sound. Developed in partnership with the acclaimed Danish audio experts, Bang & Olufsen, this system sees a 16 channel amplifier that outputs 755 watts to a total of 19 individual speakers, providing an unsurpassed level of audio dimension, texture and clarity to all occupants of the vehicle. Only the 2.0 liter A4 variants with Tech pack will get the Martix LED and B&O 3D surround sound system.

Amongst the three new variants, the Audi A4 1.4 TFSI Tech pack sees the well-appointed entry-level vehicle receive substantial upgrades including the Audi virtual cockpit, MMI Navigation plus, Audi smartphone interface and reversing camera. Equipped with an advanced 1.4 litre TFSI engine and 7-speed S tronic transmission that develops 150hp and 250Nm of torque between 1,500 and 3,500 rpm, this variant is certainly no slouch in terms of performance.

With a 2.0 litre TFSI engine developing 190hp of power and a maximum 320Nm of torque enabling a century sprint of just 7.3 seconds, the Audi A4 2.0 TFSI S line + Tech pack not only possesses great performance, but also looks the part with the S line interior and exterior package which adds more aggressively styled front and rear bumpers, 18” allow wheels, S line sport leather steering wheel and numerous other sporty accoutrements. The Tech pack sees a further accentuation of the A4’s progressive nature with the inclusion of the Audi virtual cockpit, Matrix LED, MMI Navigation plus and Audi smartphone interface amongst others.

As the new top-of-the-range variant, the Audi A4 2.0 TFSI quattro Tech pack sees an already generously-equipped vehicle with a high-output 2.0 TFSI engine developing 252hp (maximum torque at 370Nm) in order to post a blistering 0-100 km/h time of just 5.8 seconds, quattro permanent all-wheel drive and S line body kit (interior and exterior) as standard now receive superlative enhancements in the form of the Audi virtual cockpit, Matrix LED lights as well as the advanced B&O 3D Sound System.

Isaac Lee Mathew, Head of Corporate Communications for Audi Malaysia shares, “In the spirit of Vorsprung durch Technik (advancement through technology), we at Audi Malaysia are introducing Tech pack variants for the entry-level Audi A4 1.4 TFSI, the top-of the range Audi A4 2.0 TFSI quattro, as well as the Audi A4 2.0 TFSI S line, making a total of four Audi A4 variants available with the Tech pack**. These latest Audi A4 variants represent a distillation of Audi’s class-leading technology in order to provide more compelling options for potential customers, who can select the variant that best suits their individual style and preferences.”

“It may have taken awhile but with this latest introduction of Tech pack variants, the Audi A4 line-up is now complete, at least until we introduce Audi A4 models that don’t start with ‘A’. As with our previous A4 introductions, we will also be providing special introductory prices on these three technologically-packed versions of our best-selling model, so now really is the best time to head to an authorized Audi dealership to see which variant best fits you.” shared Mr. Mathew.

The new Audi A4 1.4 TFSI Tech pack will retail at an additional RM25,000 from the standard retail price of RM 218,900 for the Audi A4 1.4 TFSI, which puts it at RM243,900. Next up, the Audi A4 2.0 TFSI S line + Tech pack will cost RM25,000 more than either the Audi A4 2.0 TFSI S line or the Audi A4 2.0 Tech pack, which is RM298,900. Finally, the Audi A4 2.0 TFSI quattro Tech pack comes in at RM334,900, which is an RM20,000 premium over the retail price of the Audi A4 2.0 TFSI quattro.

Whilst stocks last, the Audi A4 1.4 TFSI Tech pack, Audi A4 2.0 TFSI S line + Tech pack as well as the Audi A4 2.0 TFSI quattro Tech pack will enjoy a special introductory price of RM224,900, RM274,900 and RM314,900 respectively for vehicles that are 100% assembled at Audi’s flagship production plant in Ingolstadt, Germany and enjoy a 5 year unlimited mileage warranty.

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About Author


From supercar spotting on the streets of Kuala Lumpur, Won has moved onto the realms of motoring journalism since 2011. He has a keen eye for automotive photography, a penchant for fast cars, and the occasional hunger for munching corners.

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