Ferrari Malaysia presents an experimental pop-up experience


Naza Italia, official importer and distributor of the Ferrari brand in Malaysia, has officially launched a unique experiential pop-up showroom at Pavilion Kuala Lumpur. The Ferrari Pop-Up Experience, located at the main entrance until 28th September, is the first of its kind in Malaysia and part of a regional showcase that offers the public a taste of the Ferrari lifestyle.

“The Ferrari Pop-Up Experience, an expansive open-air showroom that greets the eyes with the brand’s signature red hue, invites the public to explore the lavish world of the Prancing Horse. Ferrari is known to be a very exclusive brand, however on this occasion we are making it more accessible. Situated amongst other luxury brands at Pavilion KL, this experiential pop-up showroom really does offer customers insight into the lifestyle that complements Ferrari ownership,” said Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.

The palatial pop-up showroom features two V8 powered stallions from the brand’s current range – the Ferrari Portofino and the Ferrari GTC4Lusso T. This is the first time that the Portofino has been made available for public viewing in Malaysia since its official launch in May. In conjunction with the Ferrari Pop-Up Experience, Ferrari Malaysia is running a contest on Instagram from 22nd to 28th September. Any member of the public with a valid Instagram account may enter the contest and all they have to do is follow the instructions provided on social media.

The Ferrari Pop-Up Experience showroom, which will stand at the main entrance of Pavilion KL until 28th September, features a car display area, an exclusive lounge and reception space.

More exciting information about Ferrari Malaysia may be obtained from the official Facebook page. You can also follow them on Instagram for the latest updates and offerings of Ferrari and Naza Italia.


About Author


From supercar spotting on the streets of Kuala Lumpur, Won has moved onto the realms of motoring journalism since 2011. He has a keen eye for automotive photography, a penchant for fast cars, and the occasional hunger for munching corners.

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