Earlier this month, Maserati completed its spectacular 10,000 km A Tribute to China Grand Tour. The Grand Tour was held to mark Maserati’s 15th anniversary in the Chinese market and pay tribute to the traditions and cultural heritage that China and Italy share. Starting in Shanghai, a city famed for its blend of Chinese and Western culture, the Grand Tour lasted 40 days and welcomed around 200 Maserati customers and journalists.
28 cars from Maserati’s 2019 model range travelled 4 routes, climbed 16 mountains and crossed 70 cities in 10 provinces, creating an M-shaped journey across the country. China’s stunning landscapes provided the ideal backdrop and manifested the power, luxury and comfort of the Maserati Quattroporte, full Levante range and Ghibli. The distinct Chinese culture and ancient craftmanship echoed Maserati’s long history and endless pursuit of Italian excellence.
2019 is a landmark year for Maserati as it marks a double anniversary: the 105th anniversary of the legendary brand and its 15-year-journey in China. To celebrate the double anniversary, Maserati designed 4 exclusive routes that matched China’s striking natural landscapes and unique culture with the distinct Italian flair and elegance of the Maserati brand.
The participants crossed the peaks and rivers of the Yangtze River area, visited cultural sites to discover ancient wisdom, followed the historic Silk Road to learn about its significance in linking cultures of the East and West, and traversed the vast and breath-taking mountain landscapes of Western China.
The Grand Tour was led by the Maserati Quattroporte, full Levante range and Ghibli, with each model revealing their unique characteristics along the way. As it celebrates its 15th anniversary of entering the Chinese market, Maserati completed a memorable journey in tribute to China and its rich culture. As the longest tour organized by the brand in recent years, the Grand Tour lived up to Maserati‘s unrelenting passion for driving and living.