Mercedes-Benz Malaysia (MBM) announced earlier today, that they remained as the undisputed leader as a premium brand in the Malaysian automotive industry. In fact, MBM ended 2017 with an all-time high, with a record 12,045 vehicles sold, or 2.3 percent growth, compared to 2016.
“Mercedes-Benz Malaysia enjoyed a remarkable year in 2017 as a result of our customer-centric strategy. We’re very proud of our achievements in 2017. It is the result of great teamwork from everyone in the Mercedes-Benz Malaysia team including our dealer partners. We understand our customers’ requirements and target to fulfill their expectations.
To deliver the Best Products, we launched 17 new models. To offer the Best Customer Experience, we launched nine new and upgraded dealerships, including a brand new dealer group, Auto Commerz Sdn Bhd. As a result, we successfully achieved a record-breaking year, our best ever performance in the history of Mercedes-Benz Malaysia. Moving into 2018, we are confident of the growth potential in the Malaysian automotive market and will continue to invest substantially in developing key areas including talent, technology, production and service.
“This is the strategy behind maintaining our position as the No. 1 premium brand in Malaysia,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
“We are delighted to have delivered a record-breaking 12,045 Mercedes-Benz Cars to customers in Malaysia and by this confirming our position as the leading premium brand. Our locally produced vehicles, especially the new E-Class and the GLC have been our growth drivers.
We are thankful that our customers have put their confidence in our premium products. With our innovative mobility solutions, digitalisation initiatives as well as upcoming product highlights, we are confident of continuing on this success path,” said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.
Sitting on top of the leaderboard for sales were the locally produced limousines which recorded 7,041 units sold. This was followed by the Mercedes-Benz SUVs with 2,599 units sold, no doubt spurred by the locally produced GLC200 and GLC250. MBM expects growth within this segment to continue. MBM’s 2017 performance was wrapped up with their compact cars shifting a total of 2,031 units and the Mercedes-Benz Dream Cars, also known as brand shapers, recording a total of 374 units sold.
“We did great in 2017, and we are just getting started. We are confident of doing even better in 2018. Our commitment remains focused on providing our customers with the Best Products and Best Customer Experience. Powering ahead as a leader in the premium segment, we are very excited about 2018 as we have a few surprises in store that will excite our customers and the automotive industry as a whole. To give you a hint, one of these exciting updates will be in relation to our superior electric mobility technology in the form of the Mercedes-Benz EQ brand,” concluded Dr Weidner.
Earlier in the week, Daimler AG announced that on a global level Mercedes-Benz sold approximately 2.3 million cars worldwide in 2017, increasing its unit sales by 9.9 per cent, and setting a new all-time record.
Asia-Pacific was identified as the region with the strongest growth in 2017, delivering 875,250 (+19.2%) Mercedes-Benz cars to customers in 2017, more than ever before in a single year.
In conjunction with announcing their FY2017 performance, MBM also took the opportunity to announce Datuk Nicole David as their brand ambassador. Datuk Nicole David joins the Mercedes-Benz family as a passionate enthusiast of the Mercedes-Benz cars and lifestyle. With her sporting success, excellence in her field, commendable social engagement, charismatic personality and unassailable determination, she perfectly represents the values upheld by Mercedes-Benz.
“On behalf of Mercedes-Benz Malaysia, we are thrilled to have Datuk Nicol David on board with us as a friend to the brand and our newest brand ambassador. David is more than just an exceptional athelete, she is an exemplary role model to all Malaysians and a fitting embodiment of values we hold dear at Mercedes-Benz – passion, discipline, integrity, and an uncompromising determination to be absolutely the best at her game. This is made clear by her accolades: eight World titles, an astonishing 112 months at No. 1 and countless other achievements,” said Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.
“I am excited to be collaborating with Mercedes-Benz as a brand ambassador. The values of the brand mirror my own, I accept nothing but the best of myself and always strive for excellence without compromise. Besides this of course, Mercedes-Benz is rich in history and makes amazing automobiles, in particular the Compact Cars of which I am an unapologetically huge fan! The Mercedes-Benz GLA has to be my favourite, being the perfect combination of practical, dynamic and great to look at. It’s perfect for my active lifestyle and can take all my squash gear with ease, not to mention convenient for zipping through the city,” said Datuk Nicol David.
Further information can be found through the MBM website here.