2018 has been a mega year for Mercedes-Benz Malaysia (MBM). In the 12 months that passed, MBM have sold 13,079 cars which is a 9% increase from the year before. In that same time frame, they have serviced 148,800 vehicles, opened five new autohaus locations, and maintained their 2.4% market share, cementing their position as the number one premium car brand in Malaysia.
MBM categorizes their cars into several segments; the compact cars range includes cars like the A-Class, CLA and GLA models, their locally assembled Limousines includes variants from the C-Class, E-Class and S-Class models, SUV range includes GLC and GLE models while their Dream Cars includes AMG models as well as Coupes and Cabriolets.
|Range||Units sold||vs 2017|
|Compact Cars||1,875||– 7.7%|
|Locally Assembled Limousines||7,910||+ 12.0%|
|Dream Cars||662||+ 77.0%|
Their best ever sales recorded in a month was in June 2018, with 1,750 cars delivered to new owners and largely thanks to the tax-free period. Also worth nothing are the huge number of AMG cars delivered; from the 662 cars sold within the Dream Cars range, 550 cars were actually AMG models.
Looking back at 2018, MBM launched 20 vehicles which helped to sustain momentum of demand for Mercedes-Benz vehicle sales. These launches included locally-assembled Mercedes-AMG C 43 and GLC 43, Mercedes E 53 Sedan and Coupe, Mercedes-Benz S-Class family, all-new generation A-Class and new-generation C-Class.
MBM President and CEO, Dr Claus Weidner said: “2018 was another successful year in the 15 year-long extraordinary journey for Mercedes-Benz Malaysia and the Mercedes-Benz brand. Our efforts to invigorate the brand experience for our increasingly diverse fans have been fruitful and we are happy to retain our position as the number one luxury lifestyle brand. Our great combination of Best Products, Best Service and Best Customer Experience continues to drive the brand’s success and we assure our customers and fans that this will continue to be our focus.”
He added, “Offering a seamless customer experience to our valued customers is a core value that we uphold and we believe this is important to ensure sustainability of the business. The mantra has always been about ‘Putting the customer at the centre of our activities’.”
Commenting on the 2018 performance, Vice President of Sales and Marketing at MBM, Mark Raine said, “We are extremely proud of our history-making performance for 2018. We delivered 13,079 Mercedes-Benz Cars to customers, further cementing our position as the leading premium brand in Malaysia. Our fresh-faced product portfolio with the locally assembled Mercedes-AMG C 43 and GLC 43, and all-new Mercedes-Benz A-Class has succeeded in keeping our fans excited about the brand. Furthermore, we gave the market a taste of the future with the EQ Concept this year. We intend to keep the momentum going with more exciting events and products in 2019.”
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region. Asia-Pacific was identified as the region with the strongest growth in 2018, delivering 943,473 (+7.8%) Mercedes-Benz cars to customers in 2018. Mercedes-Benz Malaysia was one of the few markets in the Asia Pacific region to have delivered more passenger cars than ever before in a single year.
Given their successful 2018, we are certainly looking forward to seeing what MBM have coming for 2019. First exciting Dream Car launch should be the all-new Mercedes-AMG A 45, which has already been previewed (Not Another Christmas Video) on their YouTube channel over Christmas. Excited? Yes, we are.