Earlier today, Rolls-Royce Motor Cars presented the award winning Dawn, a super luxurious four-seater Drophead, in Malaysia. It is unsurprising then, that the Dawn has been acclaimed, by some motoring journalists around the world, as defining the very essence of luxury motoring. Rolls-Royce Motor Cars says that the Dawn is aimed at younger, affluent customers, with Kuala Lumpur being recognized as a strong luxury hub.
Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.
“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”
Rolls-Royce says that the Dawn is an evolution of the Rolls-Royce design language, with the clear objective to create a car which looks as beautiful with its roof up or down. The roof stows into the deck that accentuates Rolls-Royce’s excellence in modern craftsmanship.
Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.
Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high belt-line that rises along the profile give the impression of effortless dynamism. The very same rising belt-line wraps around the rear passenger cabin to create a cosseting effect.
Drop tops traditionally carry their own set of challenges, but this is Rolls-Royce and we are talking about, who represent the absolute pinnacle of luxury motoring. Rolls-Royce’s engineers were tasked with creating the ‘Silent Ballet’ – the Dawn’s fabric roof that promises to deliver the silence of a Wraith with the top up. Stowing the roof takes only 20 seconds and can be operated at cruising speeds of up to 50km/h.
The Dawn will be the second model in the Rolls-Royce line-up to get one of the largest, sensuous canopies for a convertible car – the first model being the Phantom Drophead Coupé.
Asia Pacific Regional Director, Paul Harris, said, “Dawn is redefining luxury motoring by offering an involvement like no other – being superbly relaxing to drive and making its occupants feel incredibly special. It is the pinnacle luxury good for Malaysia – rare, bespoke and hand-crafted to the unmistakable Rolls-Royce hallmark standard. Its design evokes glamour and offers a modern, social experience.”
Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. In many markets we have seen interest from a broad segment of customers who are new to the brand, as well as more established customers.”
Dato’ Michael Ong, Managing Director, Rolls-Royce Motor Cars Kuala Lumpur added, “Through the years, we have seen the Rolls-Royce brand transform with a younger generation of entrepreneurs aspiring to own a Rolls-Royce. Ghost and Wraith reset perceptions of what a modern Rolls-Royce should look like. We are proud to partner with Rolls-Royce as we embark on this new journey.”
The new Rolls-Royce Dawn will be available for viewing by invitation, at Bangsar Shopping Center from 22nd till 24th July, from 11:00am till 8:00pm.