Two birds with one stone: BMW Malaysia introduces new 740Le Pure Excellence, priced at RM595k


BMW Malaysia today introduced the New BMW 7 Series to the premium automaker’s portfolio of luxury sedans in Malaysia. A prestige of the BMW brand, the New BMW 7 Series arrived in the form of the BMW 740Le xDrive in the Pure Excellence variant.

Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia said, “The BMW Group’s interpretation on Modern and Progressive luxury moves beyond excellent craftsmanship and the finer details in the creation of premium vehicles. Leading innovation and presence drives the automotive luxury segment and we are introducing a timeless symbol of luxury in the form of the New BMW 7 Series, which is set to raise the bar once again with prestige, elegance, comfort, exceptional sporty performance, and most importantly, an understanding of premium that is strongly defined by sustainability. The New BMW 740Le xDrive Pure Excellence exemplifies these characteristics and conveys the essence of Electric Driving Pleasure exactly.”

Ambi added that the luxury sedan will be locally assembled, in line with BMW Group Malaysia’s ongoing commitment towards growing its investments in Malaysia, which underlines the country’s role as the hub for the BMW Group in South East Asia.

Across six generations of the BMW 7 Series, almost 2 million units have been delivered worldwide and counting. Renowned for a trendsetting charm, the luxury sedan has led the charge in many world-firsts such as the first navigation system integrated into a car and the pioneering iDrive system.

Visually, the New BMW 7 Series leaves a strong impression with a distinctive presence, while the advanced operating strategy inside delivers assured dynamics and unbeatable efficiency. The new-generation Plug-In Hybrid Electric Vehicle (PHEV) can be driven on electric power alone in city traffic or cross-country. The 113 hp electric motor allows the vehicle an electric range of up to 46 kilometres. The intelligent all-wheel-drive system ensures supreme traction, optimised directional stability and enhanced agility through corners in all weather and road conditions. Perfectly executed power distribution between the front and rear wheels gives the New BMW 7 Series extremely dynamic accelerative ability.

Bold design for exceptional prowess.

For a more prestigious appearance, the New BMW 7 Series in the Pure Excellence exterior design embodies the language of high-societal luxury. The large, upright kidney grille with active shutters is complemented by a larger BMW roundel that is 95mm in diameter, compared to the previous measurement of 82mm. While the front apron no longer includes the fog lights, the new, particularly slim and elongated headlights with laser light technology is now a characteristic design feature of the BMW luxury models. The lower part of the new front apron also has large air guides running across the outer air inlets, a first for a BMW, whereby incoming air is directly guided to the brake air channels and the Air Curtain.

A new aspect of the side view is the almost-vertical Air Breather just behind the front wheel arches. The long wheelbase and precisely sculpted character lines also gives the vehicle an equally imposing figure from the side. The air vents integrated into the side panel now extends further up, optimising the air stream through the wheel arches. The New BMW 7 Series also features 19″ light alloy wheels in Double-spoke style 630 Bicolour with mixed tyres.

Powerful horizontal lines across the rear underscores the width of the vehicle, holding onlookers’ attention even as the luxury sedan drives into the distance. The tailpipes finishers now have a wider and more distinctive chrome trim. The new LED taillights that are 35 mm slimmer, are joined by a 6mm-wide light strip – illuminating the vehicle throughout the day. For added character, a special taillight animation sequence is performed whenever the car is locked or unlocked. Due to front and rear modifications, the vehicle has increased 23mm in length and possesses a wheelbase of 3,210mm.

Powerful core, exceptional handling.

The New BMW 740Le xDrive Pure Excellence charges forward with power from both a petrol engine and an electric motor. Sitting at the heart of the vehicle is a three-litre six-cylinder petrol engine with a peak output of 210 kW/286 hp. The advanced electric motor accompanying it contributes another 83 kW/113 hp. Positioned under the rear seats is a lithium-ion battery with state-of-the-art battery cell technology and improved storage capacity that enables the New BMW 740Le xDrive Pure Excellence to cover 46 kilometres on electric power alone. The all-electric top speed is 140 km/h.

Additionally, the plug-in hybrid drive boasts an electric boost function that makes for significantly more powerful acceleration. When the Driving Experience Control is set to Sport mode, the New BMW 740Le xDrive Pure Excellence has an overall system output of 290 kW/394 hp. The luxury sedan is capable of doing the century sprint in just 5.1 seconds. The luxury sedan has a combined fuel consumption of 2.8 litres per 100km, and a combined carbon emission of 65 g/km.

An eight-speed Steptronic transmission offers exceptional power to the drive wheels. The transmission is intelligently integrated with the navigation system, the cameras and the radar sensors, enabling efficient use of the start/stop system and the coasting function. The intelligent coasting function prevents inefficient engine cut-offs. The electric motor is fully integrated into the eight-speed Steptronic transmission as well. This ensures that pure-electric driving, the dynamics-enhancing electric boost function and the recuperation of braking energy are all extremely efficient.

The New BMW 740Le xDrive Pure Excellence sets a new benchmark in riding comfort and driving experience, thanks to the advanced chassis design. It incorporates an intelligent mix of aluminium, high-strength steel and a body structure benefitting from magnesium and carbon reinforcements (Carbon Core).

Innovative systems built for safety and comfort.

The New BMW 7 Series boasts a wealth of driver assistance systems that provides maximum safety and comfort on the road. The wide range of BMW Personal CoPilot driver assistance systems is now complemented with standard equipment such as the camera and radar-based approach and pedestrian warning system that can now detect cyclists.

The luxury sedan also features the Evasion Aid which uses steering interventions to support the driver in sudden evasive manoeuvres. In addition, the Crossroads Warning with City Brake Activation warns the driver of potential collision with crossing traffic and preconditions the brakes for increased power during emergency braking. The Steering and Lane Control Assistant provides support for narrow road sections. Parking is also made easier in the New BMW 7 Series as assistance comes in the form of the Parking Assistant and Reversing Assistant. The BMW Digital Key is also available for selected Android mobile devices to provide ease of accessibility to the luxury sedan.

Outstanding interior acoustics.

The mark of luxury displayed on the exterior is echoed inside the New BMW 7 Series as well. Featuring a modified cockpit with redesigned displays and controls, the interior design language is truly remarkable for its class.

The luxury sedan benefits from improved interior acoustics thanks to noise insulation constructed in the rear wheel arches and optimised soundproofing elements in the B-pillar. This minimises the amount of tyre noise and wind noise entering the cabin, disrupting the comfort of the driver. Another comfort aspect comes in the form of a new mobile phone tray that supports wireless charging for compatible devices, now positioned more accessibly within the driver’s view.

Equipped with a stylish sports steering wheel and an instrument panel with fine leather finish, the elegance of the New BMW 7 Series is amplified with Poplar Grain Grey fine-wood trim, further complemented by the Alcantara headliner and Nappa Leather upholstery. The electrically adjustable comfort seats also feature a massage function for passengers in the rear. For added enjoyment, a Panoramic glass roof Sky Lounge gives passengers a peek above the vehicle. Automatic four-zone control air-conditioning is also available, along with roller sunblinds and the rear-seat Entertainment Experience. Music can be enjoyed via the 16-Speaker Harman Kardon Surround Sound System.

The New BMW 7 Series is available in four elegant colour offerings – Mineral White, Black Sapphire, Bernina Grey and Imperial Blue. They can be paired with either Black Nappa Leather or Cognac Nappa Leather upholstery. The New BMW 740Le xDrive Pure Excellence will be available at all authorised BMW dealerships in Peninsular Malaysia from Friday, 19th July 2019 and 26th July 2019 for BMW dealerships in East Malaysia.

BMW 740Le Pure Excellence — RM594,800
– 3.0 turbocharged in-line six cylinder + electric motor
– 286 hp (5,000 – 6,000 rpm) / 394 hp (combined)
– 450 Nm (1,500 – 3,500 rpm) / 600 Nm (combined)
– 8-speed Steptronic
– 0-100 km/h in 5.1 seconds
– Vmax 250 km/h
Electric motor

– Maximum power electric 113 hp
– Maximum torque electric 265 Nm
– Battery capacity 83 kWh
– Max electric range 46 km


About Author


From supercar spotting on the streets of Kuala Lumpur, Won has moved onto the realms of motoring journalism since 2011. He has a keen eye for automotive photography, a penchant for fast cars, and the occasional hunger for munching corners.

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