Volkswagen launches new showroom and 3S Center in Alor Setar


Volkswagen, together with Lee Motors Autohaus, have just launched the fifth showroom and  3S Center in Alor Setar. Established with an initial investment of RM18 million by Lee Motors Autohaus, this 3S Center is said to be capable of catering and supporting both growth and aftersales in the northern region, serving customers from Alor Setar, Jitra, Changloon, Arau, Kangar and Sungai Petani.

VW Alor Setar (4) VW Alor Setar (7)

The new 3S Center spans a massive 35,352 square feet and is able to fit 11 display cars, along with a customer lounge. The service center in the back has a total of 8 service bays that are manned by 15 experienced and trained aftersales staff. Other equipment at this facility include cargo lifts and diagnostic tools that are approved by Volkswagen Germany. There is also a special CCTV system that allows customers a view of their cars being worked on, from the comfort of the customer lounge.

Mr Armin Keller, Managing Director of Volkswagen Group Malaysia said, “This is the fifth showroom launched this year – and this time for our customers in the northern region. Lee Motors growth and rapid expansion plans are in line with our plans of boosting infrastructure. Lee Motors expansion in the Northern Region will make our brand accessible as well as enhance the ownership experience for our customer in that region. Congratulations Lee Motors Autohaus on today’s launch and thank you for your commitment to the brand”.

Mr Eugene Lee, Directors & Dealer Principal of Lee Motors Autohaus said,“Lee Motors Autohaus began our partnership with Volkswagen only recently in 2014 in Jitra, Kedah and we are continuously expanding. Our tagline is ‘Trusted for Generations’ and we, together with Volkswagen Malaysia are fully committed to our business and in ensuring our customers trusts us and keep coming back. With the launch of this outlet, we will work toward enhancing the overall ownership experience of our customers here in the northern region”.

VW Alor Setar (2)

The new Volkswagen 3S Center in Alor Setar is located strategically in the heart of the city’s main business and heritage district. This central location serves as a key hub for commerce in the state and provides a convenient aftersales drop-off point for owners. Volkswagen Alor Setar 3S Center showroom and sales operates from Mondays to Sundays from 9:00am till 6:00pm, while aftersales services will only be operational from Mondays through Fridays during business hours.

You can find out more information via Volkswagen’s website here.


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From supercar spotting on the streets of Kuala Lumpur, Won has moved onto the realms of motoring journalism since 2011. He has a keen eye for automotive photography, a penchant for fast cars, and the occasional hunger for munching corners.

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