Volvo and KidZania imparts road safety education to more than 90,000 school children


Volvo in collaboration with KidZania Kuala Lumpur has helped educated road safety to more than 90,000 school children through the Volvo Car Dealership in KidZania Kuala Lumpur and via the “Stop, Look, and Wave” mobile outreach programme in which a specially converted Volvo Trucks was used to visit 260 schools and 37 community events nationwide.

“At Volvo, we strive to create a safer future for our children. The best solution we found was education, as the change it could bring in these children’s lives is truly incredible,” said Lennart Stegland, Managing Director of Volvo Car Malaysia.

The “Stop, Look, and Wave” mobile outreach programme enabled children from different communities within Kuala Lumpur and Selangor to attend classroom sessions in a specially converted Volvo Trucks trailer where they learn the importance of identifying blind spots and practice proper road etiquette.

“Deaths caused by traffic accidents around the world are well over 1.2 million each year,” said Peden. “If nothing is done, this number is expected to increase by 45% in the next 15 years. Volvo is committed to our vision of ‘Zero Accidents’. Aside from pioneering technology that helps save lives, we also believe that road safety education, especially among children, can truly make a difference,” said Mitch Peden, Managing Director of Volvo Trucks Malaysia.

The emphasis on road safety initiatives conducted by Volvo Malaysia increased awareness from all walks of life. As a result of the school outreach, Volvo Malaysia has extended its efforts on road safety at the requests of communities, associations and collaborations with governmental agencies.


About Author


From supercar spotting on the streets of Kuala Lumpur, Won has moved onto the realms of motoring journalism since 2011. He has a keen eye for automotive photography, a penchant for fast cars, and the occasional hunger for munching corners.

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