Volvo Car Malaysia appoints Pekin Auto in JB, strengthening network in south

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Volvo Car Malaysia, the premium car maker, has appointed Pekin Auto Sdn Bhd (“Pekin Auto”) as its latest dealer representative in Johor Bahru, in line with its expansive transformation plan which aims to improve overall customer experience. The new 3S Centre (Sales, Service, and Spare Parts) located near Skudai, will adhere to Volvo Cars’ latest VRE (Volvo Retail Experience) requirement – a standard that delivers a holistic brand experience for customers at any of Volvo Cars’ authorized locations.

“VRE goes beyond its Scandinavian-inspired aesthetics; it is the manifestation of our brand values and our desire to take care of our customers throughout their whole journey with Volvo Cars,” said Nalin Jain, Managing Director of Volvo Cars.

Volvo Car Malaysia is aggressively implementing the next phase of its transformation plan with a premier focus set on ‘customer experience’ and dealer network; internal polls are already showing positive results thanks to improvements made in these two key areas.

This latest addition to the Volvo Car Malaysia dealer network, brings the nationwide total of dealers to 13 with more locations expected in the coming months. The company’s growth in representation in turn has helped record increased sales for the brand – more than 60% in the first half of 2019.

Mr Jain adds: “I am happy that our brand has been well-received in the market. We are committed in allowing our customers greater choice by appointing qualified and professional companies like Pekin Auto to represent the brand in key areas.”

More details of Pekin Auto’s new Volvo Cars dealership will be announced closer to the official launch.

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