Volvo Car Malaysia, the premium car maker, today launched its newest 3S Centre (Sales, Service, and Spare Parts) in Mutiara Damansara with its dealer-partner Ingress Swede Automobile Sdn Bhd (Ingress Swede), further strengthening the brand’s foothold within the affluent Damansara suburb.
The event was officiated by the Minister of Domestic Trade and Consumer Affairs, Datuk Seri Saifuddin Nasution bin Ismail, and attended by the senior management from Ingress Swede’s parent company, Ingress Corporation Berhad, and representatives from Volvo Car Malaysia.
Volvo Car Malaysia has been focusing on expanding its retail presence, in line with its new transformation strategy, and currently has twelve showroom locations across Malaysia with a further three locations slated to be opened within this year. The expansion has been instrumental in its sales volume growth.
“In the premium segment, the product is not the sole factor in the consumer’s purchase decision. What’s equally important is the value, quality, and accessibility of services that they can enjoy throughout their journey with the brand,” said Mr Nalin Jain, Managing Director of Volvo Car Malaysia.
Mr Jain had been instrumental in the second phase of Volvo Car Malaysia’s new transformation strategy which not only looks at the revitalisation of the brand’s retail presence but also an overhaul of existing technologies, processes, and people.
“We are looking at incorporating technologies and processes that adds value to our customers’ lives – like our cars, everything we do must add meaning to the experiences of our customers – that is how we would like to impress them,” adds Mr Jain.
Located in Mutiara Damansara, the new Volvo Cars 3S Centre will feature a showroom and service centre that has been built in adherence to Volvo Cars’ latest retail standard – Volvo Retail Experience (VRE) – which communicates the brand’s Scandinavian-inspired values and heritage.
Speaking on behalf of Ingress Swede, is its Dealer Principal, Mr Mohd Azeman Mohamed Akram Ab Rahman: “Owing to our extensive experience within the premium automotive sector, we are confident in delivering the brand experience that is expected by Volvo Cars’ customers.”
This year has proven to be an auspicious year for Volvo Car Malaysia as it noted more than 60 per cent year-on-year growth for the first half of the 2019. The brand is expected to continue this positive cadence into the last quarter of this year, supplemented by new products in the pipelines.
The showroom opens from 8:00 am till 6:00 pm, from Mondays to Saturdays, and from 10:00 am till 4:00 pm on Sundays and Public Holidays.